Four Seasons (Retail)

”Dreams Belong Everywhere”
Brand Campaign

Four Seasons wanted the world to know that you don’t have to stay at one of their resorts to enjoy their beloved signature mattress—you can buy it online.

I worked with Be Good Studios to dig into the emotion of sleep—of dreams, and where they can take you—to arrive at the concept “Dreams Belong Everywhere. This is the first-ever brand campaign from Four Seasons At Home, the retail arm of Four Seasons, and it came to life on e-commerce, email, social, and paid ads.

Team
Creative Direction: Lina Kutsovskaya of Be Good Studios
Copy Lead: Ariella Gogol
Art Director: Connie Xu
Photographer: Zoë Ghertner