ILIA Beauty

”Shades of Us”
Complexion Campaign

Shade-finding is a conversation the category has been stuck in for years—but skin is more than a tone to be matched. With this campaign, we invited women to wax poetic on how they see their skin, their free association giving voice to its dimensionality and aliveness. As they speak to their different hues, we see how we all contain a multitude of colors within our skin, some of which we share.

Lauded by Sephora as “the best foundation campaign they’ve seen to date.”

Team
Creative Direction: Ariella Gogol and Marie Bliss Delpy
Photography: Sam Nixon
Film: Michael Casker and Jared Taylor Christiansen
Music: Michael Taddeo
Styling: Shibon Leigh
Makeup: Cyndle Komarovski
Hair: Hiro and Mari
Casting: Aaron Bakalar
Production: Morgan Laczko