This global brand campaign—Louis Vuitton’s first in almost a decade—originally launched in November 2020.

Working with Be Good Studios, I helped concept the original idea, and have served as the voice of the campaign for its multi-year duration. Entitled “Towards A Dream,” it celebrates the brand’s values of creativity, imagination, and adventure through an ode to the inner child, set free.

This, its third chapter, was photographed in Atacama, Chile, by Viviane Sassen.