Miu Miu

Holiday 2022 Campaign

As you wish. The Miu Miu Holiday 2022 campaign creates space for the ways we wish and want. Featuring tattoo artist and actress Esther McGregor, actress Lee Yoo-mi, and model Mona Tougaard.

I collaborated with Lina Kutsovskaya and Be Good Studios to develop this holiday “wishes” concept, and craft messaging across channels—including TikTok, paid ads, social posts, e-commerce, and PR.

Team
Creative Direction: Lina Kutsovskaya of Be Good Studios
Photographer: Tyrone Lebon
Director: Frank Lebon
Stylist: Lotta Volkova