True Botanicals

Brand Campaign

In partnership with Be Good Studios, I concepted the idea of “the truth in beauty,” as a way to tap into the raw integrity of nontoxic skincare brand True Botanicals.

Photographed by Inez and Vinoodh, two of the world’s most powerful image-makers, this campaign celebrates the truth in beauty—the energy of embracing the wild within, fully inhabiting your own life, and letting your genuine love and belief guide you.

I crafted all messaging—poetics descriptive of both personal truth and that of the brand’s formulas. This came to life across print, OOH, digital, social, and e-commerce.